Automated Publishing
Many of our clients have invested in web content management
systems and procedures. What they are realizing is that while 15-25% of their business may be conducted over the internet, as much as 75-85% of their business is still being conducted via traditional means: printed catalogs and sales calls.
Our clients also realize that they are often now saddled with two separate work flows:
- One (older and manual) work flow for printed marketing communications
- A separate (newer and more automated) work flow for web communications
InterSight's Publishworks™ software
applies many of the lessons learned from web content management to the
print and pre-press work flow. We do this by integrating fully with the
tools and software our clients purchased to help them manage images and
textual content destined for cross-platform publishing: print, web and software.
Back to Company.
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PublishWorks™ Multi-Channel Publishing
InterSight's Publishworks™ software is essentially a
very clean factory that assembles finished goods from just-in-time delivered raw materials:
approved images, product data and descriptions. Publishworks™ automatically assembles
tens of thousands of managed elements into highly-designed, press-ready QuarkXPress™,
InDesign® or Acrobat® PDF, HTML, XML or custom software files
— all at the push of a button.
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